Selected work

SelfyzAI Social Media

SelfyzAI was a basic AI image generator. I proposed repositioning it as a lifestyle brand, not a tech product, for a female-skewing, AI-first creator audience.

Client
Wondershare SelfyzAI
Year
2026 — ongoing
Discipline
Lifestyle Rebrand
Scope
  • Creative Lead
  • Brand Strategy
  • Positioning
  • Visual Direction
  • Social System

Overview

SelfyzAI was a basic AI image generator. I proposed repositioning it as a lifestyle brand, not a tech product — built for a female-skewing, AI-first creator audience.

The Direction

The new direction (approved for 2026) is bold, editorial, and trend-native: heavy type that breaks the grid, high-contrast image-led layouts, and a confident voice. The deck shows the logic behind the redesign.

Motion

Motion included: the rebrand defines how SelfyzAI moves — outros, transitions, and animated titles.

My Role
Creative LeadBrand Strategy & PositioningVisual DirectionSocial System