Media.io Social Media
Same discipline, a completely different world. A prismatic 'Mi' mark, a bold poster language, and an Instagram-first feed built to stop the scroll.
The Challenge
Take an old, unfocused look and rebuild it into something bold and trend-native for a platform that changes by the month. Still an active learning phase — the brand evolves as fast as the product does.
The Motion
Defined how the brand moves — outros, transitions, animated titles — not just how it sits on a page.
Overview
When Media.io pivoted to an all-in-one AI platform, I led the social rebrand from a blank page. A second brand language, running at the same time as Filmora's — proof the system is the skill, not the style. Where Filmora is the polished house style, Media.io gets to be louder.
My Role