Filmora × NVIDIA Maxine
Everyone looks away when they read. Filmora fixes that in one click — a campaign for the new AI Eye Contact tool built on NVIDIA Maxine.
The Brief
Filmora launched a new AI Eye Contact tool — built on NVIDIA Maxine — that automatically corrects a creator's gaze to look directly at camera, even when they're reading off screen. Most creators don't know they have an eye contact problem, so a feature-led ad wasn't going to land. The real brief: show them the problem they didn't know they had, then show them the fix.
The Hypothesis
If a creator doesn't know they have an eye contact problem, a feature demo won't move them. But if you make them feel the discomfort of looking away — in the first three seconds — before you show them the fix, the product sells itself. Hook: the problem. Tension: the moment they recognise it in themselves. Resolution: one click.
The Production
One actor. One performance. Four environments — all built in post. We shot Conor against a blue screen with no teleprompter and no retakes, native to how creators actually film. Each environment — the living room, the desk setup, the fireplace — was generated using AI backgrounds and composited in After Effects, with the NVIDIA Maxine Eye Contact UI integrated directly into the finish frames. Pipeline: Live Shoot → AI Background Generation → After Effects Composite → Motion Graphics → UI Integration. Cast & Crew: Lead Actor — Conor McNair. Social Media Production — Vanessa Ng & Ann Vu, Wondershare.